About Us

After a career as a make up artist and stylist from the London College of Fashion, I was looking for ethical, sustainable fitness apparel and was disillusioned with what I found in the marketplace. So, I decided to create my own range of fashion-forward fitness and lifestyle tops with quirky, fun and motivational sayings. I mean, we all need a little motivation sometimes right?!
Having launched on Etsy two years ago, we've since become suppliers to a selection of high end yoga studios with bespoke and custom-printed collections.
All of our organic sweaters are produced in Bangladesh and are certified through the Fairwear Foundation providing fair working conditions for all employees and all of our tops are hand screen-printed in the UK with love, for you.
Find out more about our sustainability promise here.